What does Principia Analytics do?
Measure incremental sales and fractionally attribute the impact of those incremental sales across the entire customer journey to reduce waste and increase efficiency
Determine the characteristics of your ads that perform best to begin investing in building ads that bring your company more engagement and, in turn, more sales.
Utilize machine learning techniques to determine the naturally occurring groups within your data, creating actionable customer segments
Predict valuable relationships between a set of customers and a set of products to help you grow your business sales and further understand your customer base
BI & Sales Forecasting
Solve the hardest problems facing your organization with applied data science and machine learning – Discover market trends, forecast metrics, gain critical business insight to grow sales
Extract massive amounts of information from various unstructured and disparate data sources and transform into meaningful output
All-encompassing reporting suites allowing media professionals readily available media optimization suggestions, with the ability to drill down, group, and parse for advanced media insight
A team of experts to help you better structure generate and understand how your data connects so that you get the most value out of your data as possible